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Shopping Malls and Modern Retailing

Before discussing the relationship between shopping malls and retail and its overall impact on consumerism, we need to first understand the reasons behind the need for a shopping mall. India is the second most populated country in the world...

The Nature Of Intimacy

The personal care category is uniquely intimate, and consumer motivations for product adoption primarily involve personal health-and-wellness needs, with external, “greater good” sustainability considerations being Secondary. As is the case in the food and beverage categories, assessment...
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Swarovski opens largest India store in New Delhi

The latest Swarovski store is located at Ambience Mall, GurugramBengaluru: Swarovski, a global luxury brand known for its precision-cut...
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