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Celebrity endorsements: Formula for success

Brand endorsement by celebrities is one of the most popular ways of drawing the attention of a buyer toward a product or service. It not only aids the recall value, but also takes the perceived quality of the product...

Tips to Increase Footfalls

The beauty and wellness industry needs to constantly assess itself to improve itself. Therefore, salons and spas need to tick the checklist advised by CK Kumarvel, Co-Founder, Naturals Salon and Vikram Bhatt, Director, Enrich Salon & Academy for continued...
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abCoffee: The grab-and-go Coffee revolution brewing across India

Today, the coffee chain has scaled to more than 70 outlets covering Mumbai, Delhi, Gurugram, Noida, Hyderabad, and BengaluruLaunched...
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