NeilsenIQ
Leaders Ink
From Gut Feeling to Big Data: How FMCG Brands Are Reading Your Mind (and Wallet)
Today, insights gleaned from market research and consumer behaviour are empowering Indian FMCG brands to comprehend their customers better and craft targeted strategiesIn the ever-evolving landscape of the Fast-Moving Consumer Goods (FMCG) sector in India, the transition from gut...
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Latest News
From vending machines to café chain: Roastea eyes 100 outlets in 5 years, Rs 350 crore in 3 years
Founded in 2019, the brand closed FY 2024 with revenue of approximately Rs 60 crore and aims to double...
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