new-age brand
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Young consumers buying into brand narratives first, say founders of new-age brands
PTI -
In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem...
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Latest News
Gem, jewellery industry welcomes govt move to reduce customs duty on platinum findings
The sector comprises 85-90 per cent of MSMEs and the revision in classification criteria of MSMEs will help them...
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