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The D2C playing field

Challenges and opportunities for emerging D2C brands in India’s digital marketplaceThe Indian direct-to-consumer (D2C) market is expected to exceed $61.3 billion by the financial year 2027, as per media reports. This growth reflects the increasing consumer preference for online...
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Dairy FMCG trends 2025: What’s driving consumer demand and purchase decisions

Understanding the key trends driving consumer demand and purchase decisions becomes critical for dairy brands to stay relevant and...
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