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Retail Tech Case Study: How Apparel Group India managed to grow its e-commerce sales by 30%

In addition to growth in sales, the Apparel Group was also able to achieve 12-14% increase in ‘add to cart’ rate, among other benefits, thanks to finding the right tech-implementation partner New Delhi: Covid-19 compelled several companies to turn their focus...

Pallavi Mohadikar is jewellery brand Palmonas’ new co-founder and CEO

In her new role, Mohadikar will drive business expansion and help strengthen the brand’s market presence New Delhi: Demi-fine jewellery brand Palmonas has appointed Karagiri’s Pallavi Mohadikar as its co-founder and CEO, the company announced in a release.In her new role,...

How AI is transforming eCommerce logistics

Artificial Intelligence is transforming several critical functions of eCommerce logistics to bring significant improvements in efficiency, accuracy, and cost-effectivenessNew Delhi: “The more we can use robots to complete repetitive or distant tasks in highly predictable, structured environments, the more...

Louis Vuitton launches its India e-commerce site

The premium brand is offering bags, jewellery, watches, perfumes, accessories, shoes and apparel with a personalization service on its India websiteNew Delhi: French luxury fashion house Louis Vuitton (LV) on Wednesday has launched its e-commerce site in India in a...

Nivruti Rai appointed as MD and CEO of Invest India

Nivruti Rai has taken over the charge from Manmeet K Nanda, Joint Secretary, Department for Promotion of Industry and Internal Trade (DPIIT)New Delhi: Former Intel India country head Nivruti Rai has joined as the Managing Director and CEO of Invest...

Been careful on corp governance from day zero, happy that clean up happening in startup ecosystem: boAt co-founder

BoAt's co-founder Aman Gupta said investors are now keenly watching corporate governance practices in startupsBy Moumita Bakshi ChatterjeeNew Delhi: Audio and wearables brand boAt has been focused on corporate governance from day zero, co-founder Aman Gupta has said expressing satisfaction...

Omaxe Chowk leases space to Lucknow’s Tunday Kababi

Omaxe Chowk has leased a space of approximately 4,000 sq. ft. to Lucknow’s Tunday Kababi, known for its tunday kebab and Mughlai delicaciesNew Delhi: Omaxe Chowk at the iconic Chandini Chowk in Delhi has announced leasing of space to Lucknow-based...

Barista enters Rishikesh

The two-storey outlet is Barista’s fourth in Uttarakhand New Delhi: Indian coffee chain Barista has opened its first outlet at Tapovan, Rishikesh. Located at Lemon Tree Premier on Badrinath Road, the two-storey outlet is its fourth in Uttarakhand. The ground floor...

Pizza Hut to continue aggressive expansion spree: Merrill Pereyra

Pizza Hut is focusing on emerging markets in Tier II & III places, which now contribute 50% of its business in IndiaNew Delhi: Leading quick service restaurant chain Pizza Hut, which had doubled its store count in the country...

Marico expects gross margin to improve 200-250 bps in FY24 as inflation cools down

Marico expects a "volume-led growth" in the domestic market and gains in market share by most of its productsNew Delhi: Homegrown FMCG major Marico expects its gross margins to improve by 200-250 bps in FY24, helped by cooling commodity...
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3 Omnichannel marketing trends for 2025

New Delhi: The omnichannel marketing world is undergoing a seismic shift. Driven by evolving consumer expectations, technological advancements, and...
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