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Next Practice Retail

Lighting Up The Future: The making of killer experiential retail

The five traditionally recognised methods of human perception are taste, sight, touch, smell, and hearing. Collectively referred to as the Five Senses, they have underpinned marketing, and advertising strategies for consumer goods for as long as one can recall....

Online Indian shoppers prefers discounts while shopping

India Retail Forum (IRF), India's largest retail intelligence event, hosted the second edition of the South India Retail Summit (SIRS), yesterday at the ITC Gardenia, Bengaluru. Comprising a day-long conference and exhibition, the event’s mission was to focus on 'Retail...

South Indian customers more brand loyal than other buyers in India

India Retail Forum (IRF), India's largest retail intelligence event, hosted the second edition of the South India Retail Summit (SIRS) yesterday at the ITC Gardenia, Bengaluru. Comprising a day-long conference and exhibition, the event’s mission was to focus on 'Retail...

How to embed more 'wow' moments in customer experience

The CEOs Conclave at the South India Retail Summit, held on December 10 at the ITC Gardenia in Bengaluru, involved a group discussion on the growing relevance of perfecting customer experiences in India's evolving retail industry. With omni-channelling and...
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Swiggy ‘very well positioned’, eyeing organic growth for Instamart: Rohit Kapoor

The Bengaluru-based company is aiming to garner Rs 11,327 crore from the IPO, which will open for public subscription...
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