Nielsen India
Retail
Revealed: E-sellers say Amazon, Flipkart, Snapdeal have best brand equity
A Press Release on Nielsen's newly launched report says two of five online sellers use more than one E-commerce site for sales and adds that Amazon, Flipkart and Snapdeal have the highest brand equity amongst online sellers...
Findings from Nielsen’s newly...
Food
Summer struggle: Fruit drinks battle for bigger market share
A cool battle is raging under the hot summer sun in India. And it's not just the 'cola war' between global rivals Coca-Cola and PepsiCo, but a bigger battle involving many more domestic players entering the Indian beverages market.
According...
Latest News
Carat India appoints Sujata Dwibedy executive VP to head Mondelez biz
Carat India, the Dentsu Aegis' media agency, has appointed Sujata Dwibedy as executive vice president as the lead for the Rs 550-crore Mondelez business. She will work closely with the Carat’s Asia-Pacific team, as well.
Speaking on the appointment, Kartik...
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Latest News
Hygiene Brand Pee Safe hires Arijit Sen as VP
The company aims to achieve robust sales and garner lion’s share in the Rs 8000 crore feminine hygiene market.
New...
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