Nielsen

Market insight firm Nielsen has slashed the growth forecast for FMCG sector by almost half to 5 to 6 percent for 2020, citing impact of coronavirus pandemic and subsequent lockdown. Earlier, on January 21, Nielsen had projected the FMCG industry''s...

Retailers have witnessed a sharp decline in the last week of March across all channels, after posting double digit growth in the first three weeks on account of the lockdown, said data analytics firm Nielsen in a report. This was...

At India’s largest food retail intelligence event, India Food Forum 2020, industry leaders from food retail and market research shared sharp insights on the Indian industry and presented ideas to drive its growth. India Food Forum 2020 began today...

With consumers being increasingly preferring digital channels for their purchases, the online grocery space is likely to witness traction, according to market research firm Nielsen.Grocery is definitely going to start seeing traction as e-commerce picks up, Nielsen Executive Director...

Share of e-commerce is set to rise, despite the growth in brick and mortar or physical retail from 2 percent to 12 percent over the next 10 years, aided by pick up in Omnichannel format, said Krish Iyer, President &...

Growing consumer trust and confidence in online buying has helped e-commerce platforms expand their share in India's total FMCG retail sales by as much as three times, according to market researcher Nielsen.This has led to online purchase of a...

E-commerce's contribution to the total FMCG sales is expected to be 11 percent by 2030, according to market research firm Nielsen.E-commerce contributed 0.4 percent to FMCG sales in 2016 and in 2018 it is expected to be around 1.3...

As consumers in India today, we are spoiled for choice when it comes to buying our regular fast-moving consumer goods (FMCG) products. A wide range of retail formats across traditional trade, modern trade and online stores make it convenient...

For Shopping Centres in India, probably the steepest learning curve was moving from the reliance on the ‘find great brands and the customers will come’ approach, to creating sophisticated social campaigns, building customer databases and laying the foundations for...