Nike

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21. This is the 2nd edition of Myntra’s Big Fashion Gig but with an interesting take. The special fair offers shoppers to...

CEO, Nike, Mark Parker said at the annual Investor's Day summit that the company will focus its efforts on just 40 key retail partners.. The company currently has 30,000 retail partners with 110,000 points of distribution. The change comes as...

Malls have a few things going for them that can’t be replicated online. For one, they afford customers the chance to see, touch and feel before buying, something that can’t be done through their computer or smartphone screens. Real-world...

Envisioned as a fashion and entertainment destination, Oberoi Mall opened its doors for shoppers on April 15, 2008. Situated on the Western Express Highway and with a GLA of 5,50,000 sq. ft., Oberoi Mall has occupied a significant position...

Leading etailer Amazon has witnessed a net growth of over 225 per cent on its sports category in 2016 as compared to the last fiscal, the company said in a statement on Tuesday. The survey revealed that Amazon fashion sportswear...

Nike has introduced the Consumer Direct Offense, a new company alignment that allows Nike to better serve the consumer personally, at scale. Leveraging the power of digital, Nike will drive growth—by accelerating innovation and product creation, moving even closer...

Nike Inc. said Thursday that it expects to cut 2 per cent of its global workforce, or about 1,400 workers, as a result of a corporate restructuring. Nike has 70,700 employees according to FactSet. Called the "Customer Direct Offense," the new...

The global apparel retail industry is big not only in terms of its consumer base, but also in numbers, brand players and influencers. Statistically speaking, the industry’s value in 2015 was US $1,377.5 billion – a 3 per cent...