Nimisha Jain
Research
Digital influence on Indian urban consumers rises up to 70 pc: Report
Digital influence on urban consumers has increased by 70 percent for mobiles, around 60 percent for apparel, and up to 25 percent for the non-food consumer packaged goods categories due to COVID-19-induced changes, new reports from Facebook India and...
Research
Create virtual experiences to turn the tide: Facebook-BCG report
IANS -
With the COVID-19 pandemic causing significant changes in consumer behaviour, businesses need to embrace hyper-localisation, create virtual experiences and build messaging around new habits such as increased focus on health and hygiene, a report from Facebook India and Boston...
Retail
Online consumer spends to hit $100 bn by 2020: BCG Report
Online consumer spending is expected to grow 2.5 times to around $ 100 billion by 2020 led by growth in e-commerce, travel and hotel, financial services and digital media, says a report.Indians at present spend around $ 40 billion through digital...
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Latest News
Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks
Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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