Nishant Poddar

The work from home culture has radically altered fashion preferences across the world. Over the last few months, as people were stuck to their homes, the preference for comfortable apparel snowballed. Consumers’ preferences started gravitating towards apparel that were...

Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is athleisure. Being stuck at home for weeks on end, consumers are responding by stocking up on yoga pants, joggers, hoodies...

Since joining Universal Sportsbiz Pvt. Ltd in Aug’ 2014, Nishant Poddar has helped grow the company from a lone brand Collectabillia to a strong 4 brands business with the launch of Wrogn, Imara and Ms. Taken. As Head of Marketing...

In the last few years, we have witnessed enough discussions on Omnichannel strategies, digital strategies from a marketing lens, customer loyalty, and shopper experience. Yet, the focus on Buying and Merchandising strategies in the new world has been virtually...