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Target Social Media to Tap Youth

Social media is not a FAD anymore; it is a strategy that no brand can afford to ignore. It is the FUTURE.Over 2011–16, Indian digital media is expected to grow at 31 percent CAGR, whereas print at only about...

Redefining Luxury: Beyond Badges

Luxury badges don't mean a thing to Gen Y. Their appetite for the next best thing is voracious. Unlike baby boomers who could cozy up to a luxury brand, Gen Yers don't want to stay on the same topic....
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Blur India: Scaling clean beauty to new heights

The brand aims to achieve a revenue target of Rs 12–14 crore in the coming year by expanding its...
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