Numero Uno

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...

Denims are now an innate part of the Indian fashion scene. From metros to the most remote of small towns, this blue fabric is all pervasive today. It has become the go to fashion preference of individuals across all...

A decade ago, e-commerce entered India and changed the lives of urban consumers forever. Today, with the penetration of Internet, e-commerce is changing the lives of Indians in small towns and beyond as well, owing to the convenience and...

Very few fibers have enjoyed the stellar popularity of denims. From the ranches to evolving into a symbol of youth rebellion to being the forerunner of the global casual wear revolution, denim has traversed an interesting trajectory. Since the...

Finance Minister Nirmala Sitharaman on Friday presented her maiden budget and the first of the Modi Government in its second term.She announced that FDI inflows into India have remained robust despite global headwinds.“Global FDI flows slid by 13 percent...

The casual wear market in India has been growing steadily over the last decade. It has kept the Indian consumer satisfied and engaged with constant re-invention from existing brands and launch of several new local and international brands. Casual...

When it comes to bottom wear for men, it’s usually a tug of war between trousers and the good ol’ pair of jeans. Where jeans as a category has always been witnessing a substantial growth owing to the ‘casual’...

Enough is never enough, especially when it comes to clothes. Ask any woman and she shall bear testify to the same. Fast forward fashion is leading to consumers shopping to their heart’s content, but this comes with some risks...

India is the fifth largest destination in the global retail space and the Indian apparel industry, the second largest contributor in the retail industry. Basis industry statistics, denim is the single largest leading segment in the global fashion industry....

E-commerce and fashion are two sides of the same coin. They have many similar features including being dynamic, being fast and—if we may add—furious, with an innate ability to get the customers hooked on to them. They are also...