omnichannel

Representatives of leading D2C businesses on factors that enhance customer experience and loyalty New Delhi: The evolution of customer journeys and expectations has brought omnichannel retail strategies to the forefront, highlighting the importance of seamless integration across various sales channels...

The brand also reported doubling its conversion rates, increase in prepaid orders and greater return on ad spend in just two months since launching its revamped mobile appMumbai: Women’s wear brand Berrylush has reported a 50% surge in net...

In an interaction with Mannu Mathew, Assistant Editor, Images Group, Mohit Malik, Chief Technology Officer, Chaayos sheds light on the growing relevance of technology in the food industry and how Chaayos harnesses technology to achieve efficiencies and offer differentiated...

In a recent conversation with Mannu Mathew, Assistant Editor at Images Group, Amit Arora, Chief Information Officer at SHR Lifestyle Pvt. Ltd., shared insights into the company’s growth strategies and digital initiatives.With 140 stores across India, the brand is...

Chetlur will be starting his new role todayNew Delhi: Retail marketplace and e-commerce expert Sreekanth Chetlur leaves Mumbai-based department store chain Shoppers Stop and joins Kingdom of Saudi Arabia-based United Homeware Company - Nice, a homeware brand as its...

The new model seeks to offer shoppers the convenience of digital shopping while increasing footfall to the two Infiniti malls in MumbaiMumbai: City-based shopping centre operator Infiniti Malls by K Raheja Realty is working on launching an omnichannel model...

In retail, the blend of online and offline shopping demands a seamless, personalised customer experience. Here’s how retailers are adapting to meet these evolving expectations New Delhi: In today's fast-paced retail environment, customer expectations are at an all-time high. The...

Ghazal and Varun Alagh, co-founders of Mamaearth parent Honasa Consumer Ltd. open up about the ingredients of their success and the strategies they follow while sharing their growth and expansion plans…Gurugram-based Honasa Consumer Ltd.’s beauty and personal care flagship...

Snitch's chief technology officer (CTO) Maruthy Ramgandhi sheds light on the new-age brand’s tech journey and much moreNew Delhi: With almost two decades of experience, Maruthy Ramgandhi is a seasoned technology leader with extensive experience in product management, engineering,...

 Suman Guha, Chief Product and Technology Officer, Reliance Retail speaks to Mannu Mathew, Assistant Editor, Images Group on the leading retail company’s technology strategy, focus areas and industry trends