omnichannel
Leaders Ink
How Brands are Driving Experiential Shopping in the Home & Interiors Category
Brands are luring customers back into stores with personalised experiences driven by technologyHomes often represent one’s personality. For most people, they denote comfort and a safe space to unwind and that’s why interiors and decor choices matter. We see...
In Focus
Experts share tips for omnichannel success, enhanced CX
Representatives of leading D2C businesses on factors that enhance customer experience and loyalty
New Delhi: The evolution of customer journeys and expectations has brought omnichannel retail strategies to the forefront, highlighting the importance of seamless integration across various sales channels...
Fashion & Lifestyle
Women’s wear brand Berrylush reports 50% surge in sales on new mobile app
The brand also reported doubling its conversion rates, increase in prepaid orders and greater return on ad spend in just two months since launching its revamped mobile appMumbai: Women’s wear brand Berrylush has reported a 50% surge in net...
In Focus
At Chaayos, IoT plays a key role in daily operations: CTO Mohit Malik
In an interaction with Mannu Mathew, Assistant Editor, Images Group, Mohit Malik, Chief Technology Officer, Chaayos sheds light on the growing relevance of technology in the food industry and how Chaayos harnesses technology to achieve efficiencies and offer differentiated...
In Focus
SHR Lifestyles plans to expand in South India, aligning growth strategies with key festivals: CIO Amit Arora
In a recent conversation with Mannu Mathew, Assistant Editor at Images Group, Amit Arora, Chief Information Officer at SHR Lifestyle Pvt. Ltd., shared insights into the company’s growth strategies and digital initiatives.With 140 stores across India, the brand is...
People
Sreekanth Chetlur leaves Shoppers Stop, joins Saudi based Nice as Chief Ecommerce & Marketplace Officer
Chetlur will be starting his new role todayNew Delhi: Retail marketplace and e-commerce expert Sreekanth Chetlur leaves Mumbai-based department store chain Shoppers Stop and joins Kingdom of Saudi Arabia-based United Homeware Company - Nice, a homeware brand as its...
In Focus
Mumbai’s Infiniti Malls working on an omnichannel model
The new model seeks to offer shoppers the convenience of digital shopping while increasing footfall to the two Infiniti malls in MumbaiMumbai: City-based shopping centre operator Infiniti Malls by K Raheja Realty is working on launching an omnichannel model...
In Focus
Omnichannel to omniexperince: How retailers are making the shift
In retail, the blend of online and offline shopping demands a seamless, personalised customer experience. Here’s how retailers are adapting to meet these evolving expectations
New Delhi: In today's fast-paced retail environment, customer expectations are at an all-time high. The...
Beauty & Wellness
Honasa’s goal is to become the most loved beauty and personal care company in India: Founders Ghazal and Varun Alagh
Ghazal and Varun Alagh, co-founders of Mamaearth parent Honasa Consumer Ltd. open up about the ingredients of their success and the strategies they follow while sharing their growth and expansion plans…Gurugram-based Honasa Consumer Ltd.’s beauty and personal care flagship...
In Focus
Technology has been a game-changer for Snitch in key areas: Maruthy Ramgandhi, CTO
Snitch's chief technology officer (CTO) Maruthy Ramgandhi sheds light on the new-age brand’s tech journey and much moreNew Delhi: With almost two decades of experience, Maruthy Ramgandhi is a seasoned technology leader with extensive experience in product management, engineering,...
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Latest News
Third Wave Coffee targets 150 cafes by March 2025
Currently, the brand has a presence across 10 cities including Delhi-NCR, Mumbai, Bengaluru, Pune, Hyderabad and ChandigarhBengaluru: Coffee-first quick...
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