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omnichannel marketing strategies

AI, ML will unlock capabilities in omnichannel retailing: Ramneek Khurana of Lenskart

Eyewear retail chain Lenskart’s co-founder Ramneek Khurana on the company’s omnichannel journey and using Artificial Intelligence (AI) and Machine Learning (ML) to optimise an enhanced experience Bengaluru: Artificial intelligence (AI) and machine learning (ML) are poised to unlock significant capabilities in...

Exploring omnichannel marketing strategies for a cohesive retail experience

Implementing omnichannel marketing strategies empowers malls to create a comprehensive and compelling shopping experience that connects with customers across various channelsBy Gaurav Balani, DGM - Marketing, Infiniti MallMumbai: The retail industry is experiencing a massive shift due to the...
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How D2C Brand Kaamna is carving a niche in India’s luxury accessories market

The retailer’s core ethos revolves around using ethically sourced and eco-friendly raw materialsKaamna, the direct-to-consumer (D2C) accessory brand founded...
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