omnichannel
Big Grid
Online to offline: Tracking the Dynamics of O2O in India
Online to offline retail has gained considerable traction in the past couple of years and today we are witnessing an upsurge of online brands, especially the D2C brands vying for offline space either through their own stores or through...
Case Studies
The O2O transition of Lenskart: A Case Study
How the eyewear retailer Lenskart transitioned from an online-only model to an online+offline model through its in-house capabilitiesLenskart is an e-commerce platform that specialises in eyewear accessories. Peyush Bansal, a former Microsoft employee, founded Lenskart.com in 2010 along with...
Fashion
We plan to open 50 more stores in 2024: Suman Saha of Arrow India
Suman Saha, chief executive officer of men’s formal wear brand Arrow speaks about the changes in the menswear market, Arrow’s focus areas in the country and much more
Bengaluru: Arrow entered India in 1993 with the textile company Arvind Fashions...
FMCG
Simpli Namdhari’s opens flagship store in Hyderabad
With the 11,000 sq. ft. store, the company is planning to bring the seed-to-plate concept to the city
Bengaluru: Simpli Namdhari’s, an omnichannel retailer owned by Namdhari’s Group, opened its first store in Hyderabad at Banjara Hills, the company announced in...
E-Commerce
JioMart announces 3-day Craft Mela for weaver and artisan community
From 17-19 March, customers can choose from over 85,000 Indian handloom and handicrafts made by more than 600 sellers and master artisans Â
Mumbai: Reliance Retail’s JioMart announced the roll-out of handloom and handicraft storefronts Craft Mela from 17-19 March 2023....
Big Grid
Omnichannel and hybrid models to drive the future of retailing: Experts at the IFF 2023
The companies are increasingly opting for hybrid model and omnichannel retailing.
Bengaluru: Experts on digital commerce have said that the pandemic has gravitated millions of customers to shop online and that new habit is fueling companies to increasingly opt for...
IFF
Omnichannel is not about the channels but a seamless experience, said industry leaders at IFF2023
Top omnichannel retail players discussed their digital journeys and at the 22nd India Fashion Forum in BengaluruBengaluru:Â The central factor of every company is consumers. It's vital to consider and understand customer needs, challenges, emotions, and preferences before confirming the...
Big Grid
Infiniti Malls to implement new innovations in the business model in 2023
The mall will be executing new innovations in the business model to further enhance and upgrade the customer service. Creating super value for the customers is the brand’s priorityGaurav Balani, deputy general manager - marketing, Infiniti MallsInfiniti Mall, a division...
Big Grid
Back-end technology takes front-seat for retailers
For leading retailers across the country, the focus is on seamless integration, using data to understand customers better and enable back-end efficiencies
Mumbai: While customer experience takes the centre stage post-Covid for most of the leading retailers, they are also...
Latest News
Moonshot Distribution System to expand its omni-channel distribution network
The company is looking forward to acquiring four to five brands and enabling a few international brands to enter the Indian market by the end of the year
Bengaluru:Â Moonshot, an Omni-channel DaaS (Distribution as a Service) company, aims to expand...
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Latest News
Digital Icon : Rajneesh Sharma
Rajneesh Sharma brings over 24 years of diverse experience in FMCG, fashion, retail, and manufacturing. Rajesh is dedicated to...
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