omnichannel
Research
Bridging Physical and Digital Data: Combining cross-channel shopper insights for a competitive edge
In today’s consumer environment, retailers want to create personalized experiences with better data to build a broader base of loyal customers. To help achieve this, many large retail brands have deployed technology to harness basic in-store data. Many Fortune...
Retail
The Omnichannel Battleground: Empowered associates are key differentiators for brick-and-mortar stores
Retail associates have long been seen as a cost lever that need to be optimised and automated. However, the explosion of channels and a changing customer landscape is forcing brick-and-mortar retailers to look at every lever differently and treat...
Retail
Becoming Omnichannel: A strategy for dynamic technology evolution
At every industry event and on the pages of every trade magazine, you will find 'Omnichannel' represented as 'the next big thing'. Fashion and retail brands are left to imagine a vague, trendy tech fad, presented in ways similar...
Retail
Future of Retail Industry: Connected by technology
2018-2020 will witness massive technology development which shall considerably impact the Indian retail industry.The future of retail will be focused on seamless shopping experience through AI and big Data integration.Personalized experiences: A blend of technology and personalised toivh will...
Research
Technology: Changing the future of Indian retail
Technology has always played a major role, creating a massive impact in reviving the retail industry, bringing it reknown and repute. It is assisting retailers to become highly-equipped and advanced in the way they enhance the experience for consumers.The...
Retail
CIO Special: Retail trends of 2018
Retailers and brands are embracing technology in a big way to drive a seamless user experience in an effort to blend in with the increasingly digital world and provide convenience and benefits to the consumer.Indian Retail Industry’s top CIOs...
Retail
Myntra acquires end-to-end Omnichannel platform, Pretr
Myntra has announced that it has acquired Pretr, a Mumbai-based end-to-end omnichannel platform for retail. This acquisition will enable Myntra to forge Omnichannel partnerships with brands on its platform and provide a comprehensive solution to retailers to enhance their...
Retail
What today’s retail brands really need to remain competitive
You’ve created a beautiful collection and paired it with an engaging marketing agenda. This is where your brand’s success story will begin, but make sure it doesn’t end there as well. Do you have the right operational tools that...
Retail
Bengaluru Airport to digitise travel retail
Bengaluru International Airport Limited (BIAL) will soon enable an airport Omnichannel commerce experience for travelers at the Kempegowda International Airport, Bengaluru.According to a ANI report: In order to facilitate and enable a seamless online/offline commerce experience for passengers, BIAL...
Fashion & Lifestyle
IFF 2018: Building a Truely Synergistic and Powerful Omnichannel
Convenience and ease of purchase have become key decision making factors for retail consumers and Omnichannel provides consumers with varied options to achieve this objective. It is high time that retailers leverage the power of digital which has already...
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Latest News
Digital Icon : Rajneesh Sharma
Rajneesh Sharma brings over 24 years of diverse experience in FMCG, fashion, retail, and manufacturing. Rajesh is dedicated to...
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