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Advertising body ties up with CCPA to check misleading ads

The CCPA has requested ASCI to forward any advertisement that is non-compliant with the ASCI Code and could potentially violate the Consumer Protection Act, 2019, along with its accompanying guidelinesMumbai: The Advertising Standards Council of India (ASCI) on Tuesday...

Wake-up Call: Media Matters

At a recent seminar I attended on “The Future of Marketing,” much of the conversation concerned how e-mail was going to “destroy” direct mail, how the Internet is “killing off ” television and other such parallel arguments. As I...
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abCoffee: The grab-and-go Coffee revolution brewing across India

Today, the coffee chain has scaled to more than 70 outlets covering Mumbai, Delhi, Gurugram, Noida, Hyderabad, and BengaluruLaunched...
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