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Advertising body ties up with CCPA to check misleading ads

The CCPA has requested ASCI to forward any advertisement that is non-compliant with the ASCI Code and could potentially violate the Consumer Protection Act, 2019, along with its accompanying guidelinesMumbai: The Advertising Standards Council of India (ASCI) on Tuesday...

Wake-up Call: Media Matters

At a recent seminar I attended on “The Future of Marketing,” much of the conversation concerned how e-mail was going to “destroy” direct mail, how the Internet is “killing off ” television and other such parallel arguments. As I...
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Pepe Jeans eyes smart technology solutions to improve CX: Satish Karunakaran

Satish Karunakaran, Director, Transformation sheds light on the denim brand’s future tech implementations, approaches to data handling, security initiatives,...
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