Oreo
Food
Mondelez launches Oreo website to tap consumers shifting away from traditional store buying
Mondelez International Inc.is launching a holiday Oreo website which will sell tins of Oreos directly to consumers. The new website will be launched on December 12.
In 2015, Mondelez created a dedicated e-commerce team with a goal of generating $1 billion in revenue...
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Carat India appoints Sujata Dwibedy executive VP to head Mondelez biz
Carat India, the Dentsu Aegis' media agency, has appointed Sujata Dwibedy as executive vice president as the lead for the Rs 550-crore Mondelez business. She will work closely with the Carat’s Asia-Pacific team, as well.
Speaking on the appointment, Kartik...
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Mondelez introduces Bournvita biscuits
Mondelez International has introduced Bournvita biscuits. After Oreo, it is the second biscuit brand in Mondelez's portfolio.
Unlike Oreo which is placed in the premium segment, the company plans to position Bournvita biscuits within the mainstream segment. Mondelez will be...
Retail
Aditya Birla Nuvo plans 150 new stores at city centres
Aditya Birla Nuvo, a part of the Aditya Birla Group, plans to rejig its apparel business by opening 150 new stores at city centres, where footfall is higher, after closing 30 unviable stores, a top company official has said.The...
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We are among the top footwear on major platforms: Gopal Rathor, Clog London
Gopal Rathor, Director, Clog London speaks about the brand’s growth journey, strategies and expansion plansNew Delhi: Launched in 2018...
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