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OSL Luxury Collections

5 winning strategies for buying and merchandising in retail

In the last few years, we have witnessed enough discussions on Omnichannel strategies, digital strategies from a marketing lens, customer loyalty, and shopper experience. Yet, the focus on Buying and Merchandising strategies in the new world has been virtually...

Indian Luxury Market is Still Evolving: Prem Dewan

Prem Dewan, retail head, OSL Luxury Collections shares that how and why India is a significant market for Corneliani, the international luxury brand for menswear.How is luxury retail different from regular retail?Shopping experience and a sense of belonging are...
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By December 2026, The Souled Store expects to have about 200 stores: Co-Founder Harsh Lal

Harsh Lal, co-founder of The Souled Store, shares insights into the brand’s journey, design strategies, plans for both online...
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