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In Focus
Measuring the influencer effect
Influencer marketing has become a core part of every brand’s marketing. But does it benefit brands?
New Delhi:Â For Gurugram-based audibles and wearables brand Boat, choosing Bollywood actor Ranveer Singh as its brand ambassador was easy as the actor resonates with...
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Latest News
Wrangler partners with Hot Wheels to launch streetwear collection
The collection will include denim jackets, coveralls, and graphic tees along with a limited-edition Wrangler branded miniature die-cast ’85...
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