Park Avenue

The innerwear market has come a long way in India. From being just a functional wear category to becoming a fashion quotient, the segment has brilliantly created a niche for itself. With the rising incomes, passion for fashion and...

Gautam Singhania has stepped down from the position of Chairman of Raymond Apparel, a wholly-owned subsidiary of Raymond. He will, however, continue to be on the board of Raymond Apparel. Nirvik Singh will take charge as the non-Executive Chairman in...

With the advent of online shopping and the decline of large department stores, many traditional malls across the country face extinction. At the same time, as towns and regions grapple with how to spark long-term economic growth, new thinking...

The core pillar of Park Avenue is its innovativeness – something that is soundly reflected in its innerwear category as well. The category has worked hard towards strengthening the mother brand’s portfolio by offering complete solutions to its customers,...

Men’s grooming products, over the last few years, are beginning to collect more and more shelf space and mind share as the consumer warms up to the idea of grooming as an essential and regular activity. The market, over...

Today’s Consumers are very demanding and selective. They want relevant, real-time and personalized interactions with retailers and brands and they don’t hesitate to abandon brands that fall short of their expectations.The retail landscape has fundamentally changed, and gone are...

Park Avenue has capitalized on the surge in market growth in the innerwear category and has gone beyond its basic product portfolio. The new, trendy range of offerings from the brand – which is powered by Raymond – are...

AM Marketplaces Pvt Ltd, which runs fashion e-tailer for women Limeroad, has entered the menswear category with the launch of a new segment—Limeroad for men—in a move that is likely to help the company boost revenue. The four-year-old company, founded...

Fashion and textile major Raymond Ltd is in the process of restructuring its consumer products strategy to enter new categories within the hair and skin care. The company is also going to form an advisory board which will include...