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Parle Agro

Parle Agro FY24 revenue down 12% to Rs 3,126 cr, profit slides 89% to Rs 17 cr

Parle Agro Pvt Ltd, an unlisted entity which operates in the Indian beverage industry, posted revenue from operationsNew Delhi: Parle Agro, which operates in the beverage market with brands such as Frooti, Appy, SMOODH and Bailley, has reported a...

Parle Agro eyes Rs 10,000 crore turnover by 2022, to introduce new 'major product'

Beverages major Parle Agro, the maker of popular brands such as Frooti and Appy Fizz, plans to set up a new plant and introduce one more new major product in the next two years as it gears up to...

Parle Agro to enter new categories; eyes Rs 10,000 crore topline by 2022

Leading beverages-maker Parle Agro is planning to enter new categories and ramp up the sales and distribution network for its existing products to achieve its target of clocking Rs 10,000 crore topline by 2022, a top company official has...

Frooti eyes to become Rs 10,000 crore entity by 2022

Beverage-maker Parle Agro has signed Telugu actor Allu Arjun to endorse its flagship brand Frooti in the southern market.The announcement is a part of the firm's expansion plan to become a Rs 10,000 crore entity by 2022, the company...

Parle Agro to expand Frooti to sparkling fruit juices segment

As part of its strategy to almost double its revenue to Rs 5,000 crore by 2018, Parle Agro is extending its flagship brand Frooti to the sparkling fruit juices segment. "In 2005 we launched sparkling fruit juices with Appy Fizz....

Mango Wars: Frooti takes back No 2 slot from Slice

The three most popular brands of mango drinks are engaged in a tussle to grab the number 1 slot in India. Slice, Frooti and Maaza are all struggling to dominate the mango drink market and improve their market share. According...

Parle Agro earmarks 150 cr for advertising, distribution

Parle Agro, the Indian beverage major,  has decided to spend Rs 150 crore this year on advertising and building its sales and distribution to deeper infiltrate rural markets. The company will spend almost Rs 70 crore on expanding the brand presence in...

Parle Agro's Frooti goes bold for summer 2015

Parle Agro is re-presenting its fruit beverage brand Frooti for summer 2015 through a identity shift from fresh and juicy to bold and contemporary. The company has re-launched Frooti in a completely new visual identity with bold packaging design,...

FDI in Retail: Integrating India’s Economy Backwards

India’s young population, higher disposal income, and upgradation in living standards, coupled with growing consumer demand, have made the country an attractive destination for FDI, says  Anshu Kumar, Manager – Strategic Planning, Jubilant Retail (a division of Enpro Oil)....

Triveni’s in-vehicle retail format set to expand

Triveni Enterprises, India’s first in-vehicle retailing service company, has just completed four months of operating its unique retail format through AC buses of Navi Mumbai Municipal Transport (NMMT). The service was rolled out on January 26, 2010. The service...
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