Parle Products Pvt Ltd
Latest News
Parle Products collaborates with IBM to drive digital transformation using cloud and AI
Since its first association with IBM in 2014, Parle has been able to bring operational efficiencies by leveraging the cloud and AI capabilities of IBM ConsultingBengaluru: Indian food processing company Parle Products has expanded its collaboration with tech company...
Food
Parle aims Rs 100-150 cr turnover from Nurtricrunch in 2 yrs
Biscuits maker Parle Products Pvt Ltd is eyeing up to Rs 150 crore turnover from its newly launched brand 'Nutricrunch' for health conscious customers in the next 18-24 months.According to a PTI report: The company has re-entered healthy biscuits...
Food
Budget 2018: What food industry biggies want this year
In the run up to budget, consumer goods companies are looking for a greater thrust on food processing sector to add value to the agricultural produce, increase in rural wages and reduction in taxes to leave more money in...
Food
Parle launches Parle Platina division for premium products
Biscuit maker Parle Products Pvt. Ltd has formed a new division called Parle Platina that will handle its premium products.
While the company’s strength remains the popular or mass segment, with brands like its flagship Parle G, its Platina unit...
Food
ASCI uphelds complaints against 98 out of 159 ads; FMCG sector also violates rules
The Advertising Standards Council of India (ASCI) upheld complaints against 98 out of 159 advertisements in the month of June 2016. It is routine for ASCI to act on complaints against advertisers and see if they are violating the...
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Latest News
Digital Icon : Rakesh Bali
Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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