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Parle Products

Manpasand Beverages teams up with Parle to cross promote products

Fruit juice manufacturer Manpasand Beverages is teaming up with biscuits and confectionery maker Parle Products to cross-promote their brands and achieve growth. "The company is associating with Parle Products Pvt and plans to access 4.5 million outlets pan-India. In this...

Parle wants bigger share of premium biscuit market

According to a report by news agency PTI, biscuits and confectionery maker Parle Products is aiming to increase its market share in the premium biscuits category to around 20 per cent in 2017-18 from 15 per cent now."We will be...

FSSAI to revise food labelling norms, examine global models

Food Safety and Standards Authority (FSSAI) is revising food labelling norms and examining global models, its CEO Pawan Kumar Agarwal said. "Our labelling provisions are currently under revision. We are looking at Codex norms. We are going beyond that to...

Home-grown brands remain most chosen in India: IMRB Kantar report

Home-grown brands dominated the 2016 edition of Brand Footprint, the IMRB Kantar Worldpanel’s annual ranking of the most chosen consumer brands in India, taking four of the top five slots. Parle, the biscuit brand owned by Mumbai-based Parle Products Pvt....

Pics: Top 5 Packaged Food Companies in India

Homegrown Brands Rule the Roost Homegrown brands dominated India’s packaged food industry in 2015 – according to list released by Euromonitor International on May 25 – giving multinational companies like Mondelez, Nestle and Pepsico a run for their money. The report...

In Pics: Top 10 Retail and Consumer Products Billionaires in India 2016

MIGHTY AND RICH Despite the Indian economy growing at over 7.5 per cent the top 84 rich in the country lost 20 per cent of their wealth, which was down to $274 billion in 2016, as per the latest ranking...

Home-grown brands ruled the chart: Euromonitor

The data from market researcher Euromonitor shows that  home-grown firms like Amul, Mother Dairy, Britannia, Ruchi Soya and Parle Products have outpaced MNC's like Nestle, Mondelez and PepsiCo in 2015. The data from market researcher Euromonitor shows only three multinationals...

Parle Mango Bite Receives Best Vegan Candy Award by PETA

PETA India, organisation working for animals' rights and welfare has introduced  vegan food awards to felicitate the companies for cruelty-free foods in advance of World Environment Day. A hard boiled candy Mango Bite from Parle Products won the award...

Parle Products New Ad Campaign for ‘Parle Milk Shakti Milky Sandwich’ Targets Kids & Parents Alike

Parle Products, an Indian biscuit, confectionery and snacks manufacturer, has launched a new Ad campaign for one of its latest offerings in the cream category - Milk Shakti Milky Sandwich targeting the kids and the parents alike. The product...

Parle Products Launches Hide and Seek Black Bourbon Creme Sandwich

Parle Products, one of the leading player in biscuit and confectionary manufacturing segment, has launched a new version of Bourbon, the Hide and Seek Black Bourbon Creme Sandwich. Available in two flavours - Vanilla and Chocolate, the brand positions...
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Reliance Retail joins hands with Department of Consumer Affairs

Celebrated annually on December 24, National Consumer Day underscores the significance of consumer rights in India’s economic landscape.New Delhi:...
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