Patanjali Ayurved

Yoga guru-turned-businessman Baba Ramdev’s Patanjali Ayurved Ltd on Wednesday launched a range of baby care products—hair oil, massage oil, body lotion and body wash gel—under a new sub-brand called Sishu Care. This is a bid to expand Patanjali's 'swadeshi' consumer...

Even as Prime Minister Narendra Modi is promoting 'Make in India' and actively seeking foreign investments, Yoga guru Baba Ramdev is openly attacking multinationals, calling their products "dangerous" in a concerted ad campaign. MNCs are terming the campaign a marketing...

Patanjali Ayurved Ltd, founded by yoga guru Baba Ramdev, has successfully bid for setting up a modern food park at Mihan. According to a PTI report: Maharashtra Airport Development Company (MADC) earlier floated two global tenders (in May and July...

Patanjali Ayurved, the FMCG venture promoted by yoga guru Ramdev, has threatened to file a suit against the Advertising Standards Council of India (ASCI), which has issued 27 notices this year to the company for what it calls violation...

The Madhya Pradesh government has managed to woo Baba Ramdev-led Patanjali Ayurveda Ltd to set up a Rs 500-crore food processing unit at Dhar district in the state. "We had learnt that Maharashtra government was eager to give 400 acres...

With Yoga guru-turned-businessman Baba Ramdev's herbal toothpaste, Dant Kanti successfully edging out competition in the oral care segment in India, toothpaste giant Colgate is rethinking its strategy 80 years after it forayed into India. For the first time since it entered...

FMCG major Godrej Consumer Products Ltd has launched a new soap under the brand 'Godrej No 1' based on natural ingredients, even as the company stressed that there is no reason to get perturbed by other players like Patanjali...

Yoga guru Ramdev is now aiming to test waters in dairy and baby-care products to expand Patanjali's 'swadeshi' consumer products portfolio that is expected to clock a turnover to Rs 10,000 crore this fiscal. According to a IANS report: In...

Advertising watchdog ASCI has once again pulled up yoga guru Baba Ramdev-promoted Patanjali Ayurved for running misleading ad campaigns that disparages competitors' products. The Advertising Standards Council of India (ASCI) said that Patanjali Ayurved unfairly denigrates products of its rivals...

Having weathered the Maggi storm, Nestle India is embarking on a product offensive, launching up to 25 products across various categories to fend off disruptive competition from new rivals like Patanjali. According to a PTI report: The company, which now...