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Paul Bulcke

Maggi regains market share, reports sustained recovery

Global food and nutrition giant Nestle said that Maggi noodles in India has reported sustained recovery, regaining market share in the country almost a year after it was relaunched following a five-month ban in 2015. "India grew strongly as the...

Nestle CEO Says Losing Appetite for Laggard Brands

Nestle, the world's largest food maker, has less ability to hold onto underperforming brands as its focus shifts to more scientific businesses such as medical nutrition and skin health.Nestle Chief Executive Paul Bulcke said the company's newer businesses, which...
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5 ways D2C brands can leverage the power of technology

Here are the thumb rules D2C businesses should apply when adapting technology to achieve operational efficiency and enhanced customer...
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