PAYBACK India
Who’s Who
Gautam Kaushik, CEO, PAYBACK India
PAYBACK India, has announced the appointment of Gautam Kaushik as the new Chief Executive Officer (CEO) to further its journey as a growth-oriented and consumer-centric coalition loyalty program in India.
In his capacity as the new CEO, Gautam Kaushik will...
Retail
PAYBACK India announces appointment of new CEO
PAYBACK India, has announced the appointment of Gautam Kaushik as the new Chief Executive Officer (CEO) to further its journey as a growth-oriented and consumer-centric coalition loyalty program in India.
In his capacity as the new CEO, Gautam Kaushik will...
Research
Kantar study to track shopper sentiment, its impact on consumption
Kantar IMRB and PAYBACK has published a comprehensive report, Shopper Barometer that monitors the shoppers’ perceptions of the economy and their financial well-being that impacts their buying decisions. This is the first study to track sentiments among consumers thus...
Latest News
Expert Review: Retail stalwarts on how the industry fared in 2016
The year 2016 had just begun!! It's hard to believe that the year just passed by. 2016 was a milestone year in a lot many ways. Here's a look at how the retail industry fared in 2016…
E-commerce took over the...
Retail
Loyalty Pays
Gifts! Now who does not like receiving gifts? In retail, the moment you reward your customer with a freebie or a gift, chances are you shall be tying him down to your brand for a good amount of time,...
Retail
Loyalty Programmes: A Saviour in Slowdown
Today's chief marketing officers confront a painful reality: Their traditional mass marketing model is broken. A rising tide may lift all boats; a falling one reveals who has invested wisely in marketing and at right times. Engagement with customers...
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Latest News
Women’s wear market sees slight decline in demand, Meesho leads in app growth: Report
Meesho, while witnessing a 32.14% drop in search volume, still emerged as the most downloaded app, with 16.44% growth...
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