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Pepe Jeans India

Brands embrace AR to drive personalization, CX

As Augmented Reality (AR) becomes more accessible and brands adopt it strategically, its role in delivering personalization and enhancing customer experience will continue to grow, solidifying its relevance in the retail landscapeNew Delhi: Leading brands are increasingly leveraging Augmented...

Manish Kapoor’s Journey Fashioning Success in Retail

From Jaunpur to Jakarta, Meerut to Melbourne, and Shillong to Singapore, Manish Kapoor, Managing Director and CEO of Pepe Jeans London, has traversed across geographies, leaving an indelible mark of excellence in the fashion industry. His journey epitomizes success...

Pepe Jeans London Collaborates with GoKwik

Utilizing GoKwik's network intelligence with over 100 million shoppers, Pepe Jeans aims to diminish non-deliverable COD ordersNew Delhi: The UK-based fashion brand Pepe Jeans London has collaborated with e-commerce platform GoKwik to broaden its cash-on-delivery reach across India and...

We have transformed the whole value chain with technology: Manish Kapoor, Pepe Jeans

Manish Kapoor, managing director of Pepe Jeans in India, talks about the company’s three-decade journey and the digital transformation of its stores, manufacturing process and the whole supply chain New Delhi: Pepe Jeans was one of the earliest apparel companies...

Retail brands partner with TeamLease Degree Apprenticeship up-skill workforce

TeamLease Degree Apprenticeship will train 6,500 apprentices at Infiniti Retail Limited (Croma), Metro Brands, Ferns & Petals and Pepe Jeans India on both domain competencies and behavioural skill setsNew Delhi: TeamLease Degree Apprenticeship, formerly known as NETAP, has announced its...

The coming of age of kidswear retail in India

Kids’ dressing habits in India have witnessed a paradigm shift. What used to be regular, basic outfi ts a few years ago have now transformed into full fashion lines, often of premium luxury. IMAGES Business of Fashion takes a...

In The Shopper’s Shoes: When retail bosses turn consumers

The principal goal of any business, primarily retail, is to attract and retain customers. A steady flow of new customers is always beneficial to grow the business. There are several factors which can help to improve the in-store traffic.From...

Real Life Case Studies: How visual merchandising raked in revenue

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened the store for the customer, not for his own benefit.Here is the list of retailers...

Visual Merchandising: Basics of getting it right

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something to sell, from a fruit vendor to a department store. As long as retail and competition among retailers exist, visual...

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...
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Latest News

Phoenix Palladium, Mumbai welcomes 4 new brands

The newly launched brands include Lifestyle, Celio, Ecco, and San-Cha Tea Boutique Bengaluru: Phoenix Palladium Mall in Mumbai, operated by...
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