Pepe Jeans

With new technologies, trends and higher market reach, the denim sector has promising growth potential. Ashish Dhir, Associate Vice President, Fashion-Textile & Apparel and Saima Nigar-Associate Consultnat, Fashion-Textile & Apparel, Technopak, map the status of denims in India today.Indian...

Denims are now an innate part of the Indian fashion scene. From metros to the most remote of small towns, this blue fabric is all pervasive today. It has become the go to fashion preference of individuals across all...

A pair of jeans can be found in practically everyone’s wardrobe – from a hardcore ethnic Indian wear patron to someone who has a collection of trousers in practically every colour. Life without that pair of jeans is unimaginable...

There has been a lot of ‘big-name’ noise in the global kids’ denim wear space in recent months with brands like Superdry, Calvin Klein Jeans and G-Star Raw entering the segment, and Jack & Jones and Aeropostale planning to...

Very few fibers have enjoyed the stellar popularity of denims. From the ranches to evolving into a symbol of youth rebellion to being the forerunner of the global casual wear revolution, denim has traversed an interesting trajectory. Since the...

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualisation has swept through global fashion...

LuLu Fashion Week 2019 curated by LuLu Fashion Store was the biggest exhibition of the season’s most eye-catching spring/ summer fashion trends and styles by leading brands with fascinating fashion shows.LFW 2019 returns for a fourth year with a...

Shirts accounts for 12 percent of the total apparel market in India. Men’s shirts hold 94 percent of the total shirts market with the remaining 6 percent constituted by the women’s shirts market, which is growing twice as fast...

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as possible. Among the many popular mediums, social media is emerging as the preferred route to connect with consumers.Last year for...

Technology has revolutionised retail in the last decade or so. It is influencing retail consumption like never before and is driving the change to make the shopping experience faster, more convenient, transparent and reliable. Humanoid Intelligence, Artificial intelligence, Bots,...