Pepe Jeans

Franchise is a motivating business opportunity that can lead to the foundation of a successful business empire. In a straight, one line definition, franchise is a marketing concept adopted by companies for business expansion. Where implemented, a franchiser licenses...

Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer buying behaviour. Climate change has served to transform the business models of apparel retailers as well as their designs, and...

Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely through a store, it is VM that would decide whether he will enter the store and buy something.One may argue...

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...

The need for speed and the need for comfort have together made way for comfort wear. And today, satiating the comfort needs of customers, the knitwear industry in India has boarded the ship of holistic growth.The augmenting popularity of...

Consumers’ wardrobes, in India and across the world, are undergoing a distinct shift – from formal clothing to a greater preference for trendy and casual attire. The following feature takes a look at the Indian market for one of...

LuLu Fashion Week, the five-day event kickstarted by the logo launch at Marriott, Kochi on May 7, with Abhishek Shetty, Marketing and PR Manager, Celio*, heading the unveiling. The Fashion Week began with an inauguration ceremony led by celebrities Unni...

India is the fifth largest destination in the global retail space, making the Indian apparel industry the second largest contributor in the retail industry. Basis industry statistics, denim is the single most leading segment in the fashion industry.Retail Market’s...

Pepe Jeans London, a forefront of international denim-led fashion brand, is aggressively looking at retail expansion plans across the country along with enhancing its Omnichannel experience.As Neha Shah, Head of Marketing, Pepe Jeans India says, “The marketing strategies play...

Actor Sidharth Malhotra has been signed up as the ambassador of denim wear brand Pepe Jeans.He features in the brand's spring summer 2018 campaign #MadeToCreate, which is all about acting on your passion to create art and bring to...