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Pepe Jeans

Domestic and foreign brands that define India’s denim market growth story

The youth-driven denim market promises unmatched value as well as volume growth in the overall Indian apparel market.The market is  projected to grow at a CAGR of 14.5 per cent and reach Rs 39,651 crore by 2021, and Rs...
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WATCH VIDEO: Omnichannel Strategy of Pepe Jeans

MD and CEO, Pepe Jeans, Kavindra Mishra on what steps the brand is taking to offer the seamless Omnichannel experience to the consumers

Pepe Jeans, Dollar Industries enter into joint venture

Dollar Industries Limited announced a Joint Venture with leading international fashion brand Pepe Jeans Europe BV with a 50–50 stake of both the JV partners.  The Joint Venture is to manufacture and market premium range of fashion Innerwear, Loungewear, Gymwear, Sleepwear and Track...

Top 5 Trends in Retail Digital Marketing

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want. Expectations are temperamental and becoming increasingly difficult to live up to. One conceivable way that can...

Pepe to increase focus of their retail expansion in Tier II and III markets

Pepe Jeans is the brainchild of the Shah brothers from Kenya - Nitin, Arun and Milan Shah - who revolutionized London’s fashion scenario by creating stylish and trendy jeans unlike the customary ordinary looking denim available in those days. In...

Organised retailers work overtime to be GST-ready, expect it to be level-playing field

Organised retailers do not expect the Goods and Services Tax (GST) to impact their sales despite general fears that it could disrupt businesses, and hope to be fully ready for the uniform tax regime in the next few weeks. "As...

Ahead of GST rollout, retailers dole out massive discounts

India will adopt its most comprehensive indirect tax reform, the Goods and Services Tax (GST) - on July 1, 2017. GST will help remove tax barriers between states, creating a single market. The roll-out will replace a plethora of...

4 most admired foreign origin store design concepts of the year

The 17th edition of India Fashion Forum (IFF 2017) – which was held from April 12 – April 13, 2017 in Mumbai – witnessed top honchos of the fashion industry sharing some notable insights on the current trends through various interactive...

14 domestic casual wear and athleisure brands to get excited about

While, growth optimism has been all pervasive in the Indian economy for the last 10-15 years, many sub-segments in the apparel segment have demonstrated only single digit growth in the past. The saving grace for the Indian apparel industry have...

Future Lifestyle Fashions leads the pack of India's finest fashion retailers at IMAGES Fashion Awards 2017

Future Lifestyle Fashions Ltd led the honorees' list of outstanding achievers in Indian fashion retailing at the 17th Annual IMAGES Fashion Awards (IFA), India's biggest honours for fashion companies and professionals, in Mumbai on the evening of April 13, 2017. With...
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India’s gems, jewellery exports dip 13.44% in June to Rs 15,939.77 cr: GJEPC

The total gems and jewellery exports stood at Rs 18,413.88 crore ($2,240.77 million) during June 2023Mumbai: India's overall gems...
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