Pepperfry

The consumer is changing. Urbanisation is on the rise and individuals are evolving, adapting to a modern way of living. A rise in disposable incomes means people are looking at a smarter way of living. They want beautiful homes...

Pepperfry, the brainchild of Ambareesh Murty and Ashish Shah, is aiming to be the country's largest Omnichannel furniture retailer by 2018. The furniture and home marketplace, which was set up around five years ago, today has a vision to...

The retail industry is where change is the new constant. Globally, the retail sector has been undergoing a revolution of sorts – driven not only by fast-changing consumer preferences and behaviour but also advances in technology. Foreign and domestic...

Pepperfry, furniture and home marketplace, launched its first experience centre in Gujarat in Ahmedabad on Monday. This is Pepperfry’s 19th studio in the country. It is in line with Pepperfry’s strategy to build largest omnichannel business in the furniture...

India’s leading home shopping brand Naaptol, has unveiled its summer sale to take on the competitors Amazon and Flipkart. Starting May 1, Naaptol is putting on sale choicest assortment of products at jaw-dropping discount prices. Every day that leads...

The boom in the residential real estate industry over the last few decades has given an impetus to the home décor market. Also driving the growth of this section is an increased consciousness among home owners for stylish interiors...

In today’s dynamic world where consumers seem to be shaping choices, private labels have comfortably entrenched themselves in shoppers' hearts. The advent of online retail has also spurred this popularity. Today, we see more and more e-commerce players in categories...

When retail started its ascent in India, consumers were thrilled by the advent of brands they had only seen or read about. Some of these, however, were priced beyond the reach of the average wallet. To offer consumers a...

Knight Frank India, in association with the Retailers Association of India (RAI), on Tuesday launched the third edition of its flagship report on the retail sector – 'Think India. Think Connected Retail'. The report tracks the evolution of India’s modern retail...

Increase in urbanization, rise of nuclear families, growing affluence levels, increasing aspirations and a preference for branded products, the last few years saw the stars aligning for the retail industry in the country. However, we also saw it develop...