PepsiCo

Retailers, CPG companies rethink how best to turn up the spigot on their liquid assets.he beverage aisle is undergoing a radical transformation in regard to what products consumers are buying, a pattern that suggests grocers need to rethink how...

Coca-Cola has made it to the catwalk through such designers as Marc Jacobs. Now PepsiCo is launching a limited-edition line of apparel, accessories, electronics, and skateboards designed by fashion labels. They feature patterns created by street artists in a Pepsi-inspired, red-white-and-blue color scheme, though the Pepsi...

Much before the era of globalisation, 73 year old biscuit pioneer Parle G positioned itself around ‘Swaad bhare, Shakti bhare, Parle-G’ Glucose biscuits and one of the first to have Indian superman Shaktimaan as its endorser. All this to...

Cereals have always held their share of the Indian breakfast platter. For example, flattened rice flakes (chivda/poha) with milk, is popular in western and central India; whole wheat grits (dalia) in northern India, alongside regional staples, have been traditionally...

India’s packaged juice market has charted a high growth trajectory, thanks to its easy availability, anytime-anywhere consumption, and convenience. Within the beverages market, the fruit-based beverages category is one of the fastest growing categories, and has grown at a...

ICICI Venture, India’s leading private equity fund, is set to pick up equity in Ravi Jaipuria-promoted Devyani International Ltd, which controls a chain of 180 fast-food restaurants across the country. The fund will invest Rs 135 crore in the...

Max is the new buzzword at PepsiCo. The beverages major has launched a cola drink that offers more fizz and punch, but no sugar. Though PepsiCo already has a cola drink in the low-calorie segment, Diet Pepsi, with the...

Triveni Enterprises, India’s first in-vehicle retailing service company, has just completed four months of operating its unique retail format through AC buses of Navi Mumbai Municipal Transport (NMMT). The service was rolled out on January 26, 2010. The service...