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5 Secrets to building brands that last by brand gurus

Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...

PepsiCo reports ‘double-digit organic revenue growth’ in March quarter in India

It has reported a double-digit growth in the beverage unit volume in the Indian marketNew Delhi: Global food and beverages major PepsiCo on Tuesday said its Indian unit delivered a "double-digit organic revenue growth" in the first quarter of...

Will Reliance’s relaunch of Campa unleash the next round of cola wars in India?

While there are a lot of odds stacked against the relaunch of Campa in the Indian carbonated beverage market, experts are hopeful that Reliance will be able to pull off a Jio… Or will it? Mumbai: Reliance Consumer Products Ltd...

Starbucks CEO Laxman Narasimhan’s new role: To work as barista in stores every month

Narasimhan, 55, officially became the Seattle-based coffee giant's chief executive on Monday, taking the reins from Howard Schultz about two weeks earlier than scheduledNew York: Starbucks' new Indian-origin CEO Laxman Narasimhan has said he will work as a barista...

Laxman Narasimhan takes charge as the new Global CEO of Starbucks

Laxman Narasimhan was named incoming chief executive officer on 1 September 2022, succeeding company founder and now former chief executive officer, Howard SchultzBengaluru: Laxman Narasimhan has officially assumed the role of chief executive officer (CEO) of the coffeehouse chain Starbucks...

Indian soft drink market expected to see significant growth: PepsiCo bottler Varun Beverages

This would be driven by factors such as shifting population demographics, the rising spending power of young consumers, accelerated urbanisation, and growing rural consumptionNew Delhi: The Indian soft drink market is expected to see "significant growth" as consumption is...

NourishCo: A Game changer by Tata Consumer Products

Published by the financial services company Motilal Oswal Financial Services Ltd, the report highlights why NourishCo Beverages happened to be an asset to the beverage segment of Tatacon Tata Consumer Products Ltd. unveiled a detailed report on the benefits and...

FMCG, dairy firms betting on strong double-digit sales growth this summer season

This will also help the out-of-home (OOH) segment, where the companies expect a sharp rise in sales after a slump of two yearsNew Delhi: Demand for ice creams and cold beverages like Cola have surged because of the onset...

Kurkure launches sub-brand Kurkure Playz

Kurkure Playz, will be available in two variants Kurkure Playz Puffcorn and Kurkure Playz Pastax New Delhi: Pepsico-owned Snack brand Kurkure has launched a new sub-brand, Kurkure Playz. The brand has been launched will be available in two variants Kurkure Playz...

Pepsico to sell Tropicana through a $3.3 million dollar deal

Pepsico Inc is all set to sell Tropicana and other juice brands to a private firm. The company had bought Tropicana in 1998 with the Naked juice brand, which is also a part of the deal. Further, making a...
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Swiggy announces 5th ESOP liquidity programme worth $65 million

So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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