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performance marketing

Why are more and more retail brands advertising online?

With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today's businessesNew Delhi: A whopping Rs 55,053 crore—that's the total advertising revenues digital platforms like Google India,...
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Jamshyd N Godrej, Smita Crishna, others buy stake in Godrej Consumer for Rs 1,645 cr

The shares were picked up at an average price of Rs 1,443.90 apiece, taking the transaction value to Rs...
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