Perfume

After entering the premium watch segment earlier this year, Lavie has now ventured into luxury fragrances in a bid to become a multicategory luxury player Bengaluru: Fashion accessories brand Lavie’s luxury arm Lavie Luxe has forayed into the fragrance category with...

From utilising advanced technology to embracing rich cultural heritage, here are some strategies adopted by perfume retailers around the world Bengaluru: Perfumers constantly seek innovative ways to captivate consumers and establish a strong retail presence. As the fragrance industry evolves, adopting...

The brand will have exclusive stores in India and its products will be placed in galleries, luxury hotels, concept stores and across e-commerce marketplacesBengaluru: French luxury fragrance brand Eternal Journey is set to enter the Indian market by the...

Currently, UAE's FMCG industry generates USD 50 million worth revenue using Sacheerome's line of products manufactured in India and the GulfDubai: India-headquartered fragrance and flavour manufacturer Sacheerome is planning to invest over USD 5 million to set up a research...

Founded in 2018, the fragrance brand has grown from a customer base of 200 initially to 50,000 todayBengaluru: There are very few fragrance brands focusing on the concept of perfumery as a whole, and Aeronot is one of them....

Cricketer Shubhman Gill will be the face of the new men’s deodorant line Engage IntenseNew Delhi: ITC Engage has recently launched a new range of deodorants for men, Engage Intense and onboarded Shubhman Gill as the brand ambassador for...

Started as a joke on Pizza Hut’s Facebook page, pizza perfume became a real thing after several fans signed up. The perfume was announced in 2012 and released the limited edition perfume that smelled like "fresh dough with a...

Perfume Lounge sold 1200 perfumes in just three months since its launch in November 2022. But the brand wants to enter the wardrobe of every Indian. CEO Shivam Sood shares the brand’s ambitious plansBy Bhavishya BirThe fragrance industry has...

Tommy Hilfiger Europe B.V. is opening its new London commercial complex at 132-134 Regent Street. This complex, which was designed by RPA: Vision in conjunction with Hilfiger's own internal team, will house the designer's London offices, showrooms, and new...