personalisation

From hyper-personalisation to micro-influencers, 2025 is set to usher in a new era of marketing approachesBengaluru: Getting noticed by consumers amid the millions of distractions in today's cluttered retail environment is a challenge, especially for emerging direct-to-consumer (D2C) brands.Unless...

Empathetic AI is the next frontier for brands with rich rewards like deeper loyalty, stronger engagement, and a lasting place in the hearts of consumersImagine this: You’ve had a rough day. A series of frustrating meetings, a missed deadline,...

Brands are luring customers back into stores with personalised experiences driven by technologyHomes often represent one’s personality. For most people, they denote comfort and a safe space to unwind and that’s why interiors and decor choices matter. We see...

Customer experience, social media, trust, transparency and data critically impact customer retention said representatives of leading brands speaking at the India D2C Summit 2024Mumbai: Retaining existing customers is far more lucrative for brands than acquiring new customers. However, apart...

Enterprises are seeing significant benefits from conversational platforms, such as higher engagement rates and the ability to personalize interactions at scale with GenAI. Here's how it can be used to secure a lasting competitive edge in the marketplaceIndia is...

Snitch's chief technology officer (CTO) Maruthy Ramgandhi sheds light on the new-age brand’s tech journey and much moreNew Delhi: With almost two decades of experience, Maruthy Ramgandhi is a seasoned technology leader with extensive experience in product management, engineering,...

This shift not only caters to the changing preferences of modern consumers but also sets the stage for continuous improvements in how retail operatesGone are the days when men could afford to ignore the fashion conversations. Gen Z men...

From product design to marketing and virtual try-ons, here’s how the fashion majors are adopting AI in their businessTop guns of the fashion industry are heads-down to keep up with the by-the-minute evolving world of artificial intelligence. “Fast-forward five...

Nilesh Gupta, General Manager, Growth at Meesho shares his insights on the growth factors, technology and relevance of the brand in tier 2 cities and beyond New Delhi: Founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Bansal,...

As fashion evolves from mere aesthetics to a reflection of personal identity, industry leaders at India Fashion Forum (IFF) 2024 underscored the imperative of prioritizing consumer insightsBengaluru: Industry titans urged a paradigm shift away from discounting and towards data-driven...