personalisation

Customer experience, social media, trust, transparency and data critically impact customer retention said representatives of leading brands speaking at the India D2C Summit 2024Mumbai: Retaining existing customers is far more lucrative for brands than acquiring new customers. However, apart...

Enterprises are seeing significant benefits from conversational platforms, such as higher engagement rates and the ability to personalize interactions at scale with GenAI. Here's how it can be used to secure a lasting competitive edge in the marketplaceIndia is...

Snitch's chief technology officer (CTO) Maruthy Ramgandhi sheds light on the new-age brand’s tech journey and much moreNew Delhi: With almost two decades of experience, Maruthy Ramgandhi is a seasoned technology leader with extensive experience in product management, engineering,...

This shift not only caters to the changing preferences of modern consumers but also sets the stage for continuous improvements in how retail operatesGone are the days when men could afford to ignore the fashion conversations. Gen Z men...

From product design to marketing and virtual try-ons, here’s how the fashion majors are adopting AI in their businessTop guns of the fashion industry are heads-down to keep up with the by-the-minute evolving world of artificial intelligence. “Fast-forward five...

Nilesh Gupta, General Manager, Growth at Meesho shares his insights on the growth factors, technology and relevance of the brand in tier 2 cities and beyond New Delhi: Founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Bansal,...

As fashion evolves from mere aesthetics to a reflection of personal identity, industry leaders at India Fashion Forum (IFF) 2024 underscored the imperative of prioritizing consumer insightsBengaluru: Industry titans urged a paradigm shift away from discounting and towards data-driven...

Piyush Chowhan, Chief Information Officer, Panda Retail Company, Savola Group, Saudi Arabia speaks about technology in retail, its evolution, its challenges and much more…New Delhi: With over two decades of experience in the supermarket, hypermarket and fashion retail, Piyush...

The 'WhatToEat' feature will offer personalised recommendations tailored to users' current moods, location, order history, time of the day and other preferencesNew Delhi: Online food delivery platform Swiggy on Tuesday said it has introduced an industry-first 'WhatToEat' feature aiming...

According to Bloomreach’s chief strategy officer Brian Walker, grocery needs to be customized to each shopper. Here’s why….By Emily CrowePersonalization is the name of the game for Brian Walker, chief strategy officer at Mountain View, Calif.-based commerce experience cloud...