personalization

Zahid Ansari, VP - Information & Retail Technology, at Forever New sheds light on the company’s tech journey and discusses the growing influence of AI in every sphere and functionNew Delhi: With two decades of experience, Zahid Ansari has...

From more impactful campaigns and meaningful and faster query resolution to substantial savings in marketing spending, leading businesses are reaping tangible benefits of Generative Artificial Intelligence New Delhi: About six months ago, menswear brand Blackberrys would generally spend around Rs...

A look at the different use cases of Artificial Intelligence (AI) in Retail and how this emerging technology possesses the potential for massive digital transformationNew Delhi: AI is poised to revolutionize the retail landscape, with its rapid adoption reshaping...

The last year was marked by a significant shift in consumer behaviour and shopping choices, with the digital space emerging as the winner over the brick-mortar counterparts.The good thing is that after the initial debacle, we continued to show...

The recent Facebook-Cambridge Analytica data scandal was the harbinger of a deeper consumer struggle.Americans want brands to require consent before using personal data for targeted marketing by a 2:1 margin. But they also highly value offers developed for them.....Click...