personalization

A look at the different use cases of Artificial Intelligence (AI) in Retail and how this emerging technology possesses the potential for massive digital transformationNew Delhi: AI is poised to revolutionize the retail landscape, with its rapid adoption reshaping...

The last year was marked by a significant shift in consumer behaviour and shopping choices, with the digital space emerging as the winner over the brick-mortar counterparts.The good thing is that after the initial debacle, we continued to show...

The recent Facebook-Cambridge Analytica data scandal was the harbinger of a deeper consumer struggle.Americans want brands to require consent before using personal data for targeted marketing by a 2:1 margin. But they also highly value offers developed for them.....Click...