perspective

By offering meaningful and interactive after-sales services, electronics businesses can position themselves as customer-friendly brands and boost brand loyaltyElectronics are increasingly getting more embedded into our lives. However, increasingly, innovation, R&D, and maintaining a robust supply chain are no...

A guide to mastering celebrity endorsements in the age of overexposureIn an era where consumers are bombarded with thousands of ads daily, standing out is more challenging—and crucial—than ever. Celebrity endorsements, a time-honoured marketing strategy, are facing a crisis...

The growing middle class, evolving consumer preferences, and a thirst for premium experiences make India one of the most exciting alcobev markets todayThe Indian alcoholic beverages (alcobev) retail market has undergone a profound shift over the last decade, driven...

While Zudio has considerable digital visibility it is intended to drive footfall to its more than 500 storesIn the ever-evolving landscape of Indian retail, Zudio has emerged as a fascinating case study of a digital-first, experience-centric strategy. This Tata Group...

While q commerce poses a serious threat to kiranas, it offers a myriad benefits, writes retail veteran J. SureshQuick commerce (Q com) has caught the headlines recently for its rapid growth and high valuations. As it whizzes past the...