Phy-gital Experiences
Research
Phy-gital Experiences: A convergence between digital & physical worlds for the hyper-connected consumer
Phy-gital describes the amalgamation of digital experiences with physical ones. As the channels of customer interaction and communication proliferate, companies aim to make combining these channels frictionless and seamless, enabling a customer to make a phone call, then communicate...
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Latest News
Global IT Outage: Various Indian retailers also hit with glitches
While some companies did face disruptions, others have denied any major hindrances in their operations.New Delhi: From disruptions at...
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