Phygital

This GenAI-driven platform leverages sophisticated artificial intelligence to personalise shopping experiences, making them more engaging and intuitiveAs the retail landscape rapidly evolves, the fusion of physical and digital commerce—termed 'phygital'—is becoming increasingly crucial. RetailGPT, developed by Pathfinder, is at...

When customers know they can rely on a brand to deliver a consistent and satisfying experience everywhere, they are more likely to return, recommend the brand to others, and develop a deeper, long-term connection with itIn an age where...

The report elaborates on the omnichannel execution and outcomes of over 200 brands‘India Phygital Index 2024’ report by omnichannel retail platform Fynd and global strategy consulting firm Strategy& (a part of PwC network) powered by IMAGES Group, elaborates on...

The total addressable market for hot beverages is estimated to be 50,000 crores, while the total addressable market for vending machines in numbers is estimated to be 1,25,000 crores. This made it apt for the founders of Roastea to...

Experts from brand consultancy Landor & Fitch share insights on digital, design and why doing it all with purpose is critical to making tech-enabled experiences work for a business as well as its customers New Delhi: Digital has merged seamlessly...

Lavanya Pachisia, chief operating officer – Zivame shares the brand’s online to offline journey and learning over the yearsNew Delhi: Zivame has been one of the most early entrants to enter the offline space post creating a niche for...

Apparel brand Being Human was able to achieve record-breaking sales through online channels in the days surrounding the Bollywood actor Salman Khan’s birthday which falls on 27 DecemberNew Delhi: Apparel brand Being Human Clothing clocked record-breaking e-commerce sales from...

Blockchain can be a powerful enabler for businesses with advantages for consumers as wellBy Kalpana BBlockchain has the potential to impact businesses and society by providing a secure, direct way of exchanging anything of value, such as money, intellectual...

Amit Srivastava, CEO, Smollan India on keeping up with Generation Z shoppers who are smart, determined, picky, spoilt for choice, and will soon have immense buying powerAmit SrivastavaMillennials may have dominated the global population over the past few years,...

Spread across 3,500 sq. ft., the new Samsung experience store is at Connaught Place in DelhiNew Delhi: Electronics brand Samsung India inaugurated its largest premium experience store spread over two floors across 3,500 sq. ft in North India at Connaught...