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Piramyd

Case study of Piramyd Retail: Analysis of their failure and strategy for the way forward

The Indian Retail industry in 2007 was poised for growth. Reports such as the AT Kearney?s “Emerging Market Priorities for Global Retailers” and The 2005 Global Retail Development IndexTM identified India as the next destination for the retail boom.During...

CASE STUDY OF PIRAMYD RETAIL

The Indian Retail industry in 2007 was poised for growth. Reports such as the AT Kearney’s “Emerging Market Priorities for Global Retailers” and The 2005 Global Retail Development IndexTM identified India as the next destination for the retail boom....

Piramyd Retail Ltd

Piramyd was started by Ashok piramal group in 1998.The various companies which come under heading Ashok Piramal group,Textile sector it has brands ofMorarjee Textile Limited Integra apparel and textile private limited.In the real estate brand it has Peninsula Land LimitedPeninsula...

Poweratti Whiffs

Chanel, Christian Dior, Estee Lauder enjoy a super premium positioning and also are a part of a select group that every other brand in its niche dreams to enter. DL Narayanan tells Kunal Majumder about the fuzzy positioning these...

Fastrack launches watch, sunglass collection

Fastrack, one of country’s leading eyewear and time wear brands, has launched new product ranges in its portfolio. Branded as ‘Army' collection, the 20 new watch variants are shaped after getting inspired by grenade, sniper, tanks and even the...

Turtle hopes to exceed Rs 55 crore — may shed ‘menswear’

Kolkata-based Turtle Ltd is poised towards winning a Rs 55-crore turnover race in the current fiscal. The company expects to arrive at a turnover in the range of Rs 55-Rs 60 crore by March 2008. Meanwhile, the company is...

Zodiac computes expansions

Mumbai-based Zodiac Clothing Company Limited (ZCCL) plans to have 300 exclusive stores operational across the country by 2008 end. ZCCL, which owns brands like Zodiac and ZOD!, received the approval from its board to open at least 30 stores...
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Hisense India appoints Nipun Kaicker as Director – Go To Market (GTM)

In his new role, Kaicker will lead GTM initiatives to increase Hisense India’s visibility among consumers and improve brand...
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