Plum

From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar storesIn recent years, online-to-offline (O2O) expansions have accelerated with many direct-to-consumer (D2C) brands choosing to open stores for a variety of reasons, ranging...

Nilesh Gupta, General Manager, Growth at Meesho shares his insights on the growth factors, technology and relevance of the brand in tier 2 cities and beyond New Delhi: Founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Bansal,...

Baby Plum is available both online and offline, including on the brand’s website, key marketplaces like FirstCry and Amazon, and in over 20 exclusive outlets spread across the country, in addition to select multi-brand retail outlets Mumbai: Plum, a vegan...

The new outlet is located at Next Galleria Mall, Moosarambagh, Saidabad, Hyderabad Bengaluru: Beauty and skincare brand Plum Goodness has launched its second exclusive store in Hyderabad, the company wrote on social media. The new outlet is located at Next Galleria...

The new outlet is a part of the brand’s expansion plans to open 100 stores across India Mumbai: D2C vegan beauty brand Plum has opened its latest store at VR Mall, Dumas Road in Surat, Gujarat, a company official announced...

Plum opened its first offline store in New Delhi at Green Park market on 9 March 2023 New Delhi: D2C vegan beauty brand Plum plans to open 100 stores across India, the brand announced in a press release. Plum offers a...

How Q-commerce platforms added cheer to the Valentine’s Day celebrations of its customers New Delhi: In 2015, Indians spent approximately Rs 22,000 crore on Valentine’s Day, as per ASSOCHAM data. Valentine’s day has grown manifolds since then as a celebration...

The three new Plum Goodness stores are situated at Whitefield, RMZ Galleria (Yelahanka), and Bhartiya City (Hebbal) Bengaluru:  Indian cosmetic brand Plum Goodness has opened three new exclusive outlets in Bengaluru on the same day, announced the brand in a LinkedIn...