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Pooja Maheshwari Salwan

O To O: What does it take to win the Omnichannel war

The Omnichannel conversation is not about offline vs online. Whether you are a new brand or an established one, every retailer needs to focus on how to converge both platforms to maximize traffic for the brand…Which kind of products...

Top problems in modern retail in India that are crying for a solution in technology

At a high-level, all retailers today are looking for the best way for Omnichannel solutions – but what does that actually mean to the CIO or COO?At the India Omnichannel Forum 2017 – held on September 19th and 20th...

Intelligent sourcing, buying and marketing from a retailer’s perspective

Product range and assortment are at the heart of the ethos and success of a retail store. As retail evolves in a highly competitive Omnichannel climate with a more empowered consumer, good marketing and a strong product range are...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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