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Post-purchase experience

Unicommerce’s UniShip enables D2C brands improve post-purchase experience

UniShip enables D2C brands to provide a marketplace-like post-purchase experience to their customers shopping across their brand websites New Delhi: Gurugram-based e-commerce enablement SaaS platform Unicommerce announced that its post-shipment journey solution UniShip has helped D2C brands reduce order returns...

Titan takes risks in innovating, implementing solutions that improve experiences: CDIO Krishnan Venkateswaran

Krishnan Venkateswaran, Chief Digital and Information Officer (CDIO), Titan Company Ltd. on how the diversified retail company uses technology in every area--from designing products and stores to offering personalised services and memorable customer experiences across channelsNew Delhi: With a...

WhatsApp: D2C’s favourite customer acquisition tool

WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands to capture potential customers' attention WhatsApp, with over 2 billion users globally, has come a long...

7 areas every eCommerce business should focus on

eCommerce is an extremely competitive space. Paying attention to these key areas will help businesses drive growth and offer a superior customer experienceIn 2022, the online seller base in India has grown by 35% year-on-year, according to a recent...
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An American or a British model doesn’t work in India. It must be an Indianized: Abhijeet Anand, AbCoffee

Abhijeet Anand, founder and chief executive officer of AbCoffee talks about the changing lifestyles of Indians; the future of...
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