Prashant Bhatia
Retail
Cambridge Apparel pushes its two brands
One of the Mumbai-based menswear majors, Cambridge Apparel, plans an image makeover through a five crore rupees ad blitz, diversifying into women's formal wear, expanding its store-network and pushing its two brands, Platinia and Work and Play collection. "So...
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Indian consumers prefer ‘offers’ faster online than offline: Report
The research reveals that online buyers are more price sensitive and avail more offers compared to offline buyersBengaluru: As...
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