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premiumisation trend

How D2C-first brand Pet Point is democratising pet care

While everyone is hopping on to the premiumisation trend, Delhi-based Pet Point is making pet care affordable by selling good quality products in the range of Rs 200 and Rs 500New Delhi: With more than 17 years of service...

Samsung expects to grow by 24% in over Rs 30,000 smartphone segment

The company has priced two models of Galaxy A35 5G for Rs 27,999 and Rs 30,999 apiece and three variants of Galaxy A55 5G in Rs 36,999-Rs 42,999 a piece rangeNew Delhi: Smart device maker Samsung expects to grow...
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E-commerce a challenge for direct selling industry’s growth: IDSA

IDSA is negotiating with the government to control the digital marketing sites so that direct selling products are not...
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