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Pricing strategies

Zomato launches food trends insights platform for restaurant partners

Zomato Food Trends is an open platform accessible for free that will analyse data from millions of transactions across India which restaurants can use to take a data-driven approach to prices, dishes and locationNew Delhi: Online food delivery firm...

Discounted is the new ‘right’ price

Discount sales, which were usually an annual affair, have become an everyday thing in the competitive retail market. In addition to the usual 'Diwali Sale' and 'Spring-Summer', 'Autumn-Winter' discount periods, many retailers now offer heavy discounts on occasions such...

‘PriceTrac helps online retailers make intelligent pricing decisions’

PriceTrac technology, offered by Mumbai-based Ugam Solutions, enables online retailers to develop a proactive pricing strategy for specific items and improve margins. In conversation with Gaurav Kumar of IndiaRetailing.com, David Schoenfeld, VP, Sales and Marketing, Ugam Interactive Solutions, the...
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Primark, Argos lead the UK’s hottest brands list

Both Primark and Argos achieved a 94% brand awareness among the respondents of the survey followed by Marks &...
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